Three Ways Retailers Can Use Predictive Analysis To Gain And Maintain A...
Mathematical models will never be able to predict the ups and downs of the economy, the winner of the NCAA March Madness tournament or the weather with absolute certainty. But, as Nate Silver proved...
View ArticleWhy You Need To Start Focusing On Social Intelligence
How’s your company’s social intelligence? Ask a roomful of business leaders that question, and you’re likely to get a variety of different answers, ranging from “Great!” and “Getting better every day!”...
View ArticleFive Ways Big Data Will Impact Summer Travel
Memorial Day is just around the corner, and with it comes the unofficial start of summer. To most of us – whether you’re seven- or seventy-years-old – the word “summer” is synonymous with “vacation,”...
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How To Super Power Your Data Efforts: Learn From The Heroes Of Analytics
To Hollywood, summertime means blockbuster movies … and with blockbuster movies come explosions, crashing cars, daredevil stunts and of course, superheroes. Summer 2013 is no exception, and with...
View ArticleNeed a Big Data Strategy? Take It One Step At A Time
As I’ve been talking to business leaders over the past few months, I’ve noticed that more and more of them understand the scope of big data – it’s “volume, variety and velocity,” as Gartner would say....
View ArticleHow To Define The “R” In ROI
Last week, I outlined the steps to building a big data strategy. Included in Step One, Chart Your Vision, is the notion that you need to define your “ideal” customer experience and then identify which...
View ArticleConsolidation Breeds Innovation
It’s a well-known adage: History repeats itself. Ask anyone who’s been in the corporate world for awhile, and they’ll tell you the same thing: History repeats itself – especially in the technology...
View ArticleHow To Navigate The Buyer’s Journey In The Age Of The Empowered Consumer
Over the past decade, or so, the buyer’s journey has changed in profound ways. Whether your company is B2B or B2C, prospects and customers now interact with your brand using technology that didn’t even...
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Won’t Wait Any Longer For Clarity? Get Data-Driven Marketing
It was about 100 years ago that John Wanamaker famously quipped, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Unfortunately, many CEOs still feel the same...
View ArticleBack To Basics: The Definitions Of Data Driven Marketing And Analytics
More and more companies are realizing the potential of big data analytics and Data-Driven Marketing. For many business leaders, though, the core concepts surrounding a big data strategy are still...
View ArticleData: The Not-So-Secret Secret
If I told you your company could use a “secret” strategy to leap-frog the competition and increase sales, I imagine you’d jump at the chance to learn more. If I told you your company could easily tap...
View ArticleUse Analytics To Manage What You Can Control And Mitigate Risks From What You...
Earlier this year, in its annual survey of business leaders from around the world, PwC nicknamed 2003-2013 “the disruptive decade.” According to the survey results, CEOs are under stress from an...
View ArticleBig Data Applications: Enablers Of Innovation
Big data analytics can have a powerful impact on your business. From digital marketing intelligence and social network and relationship analysis to supply chain monitoring and fraud detection, today’s...
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IT and Marketing: New Best Friends Forever?
In the past, getting IT and Marketing into the same room was an achievement. So can it be that IT and Marketing are finally getting along like best friends? Well, maybe not quite yet, but they’re...
View ArticleWhat Does Accelerating Data Growth Mean For Businesses?
Although it’s technically more of an observation or speculation rather than a true theoretical principle, “Moore’s law” is now commonly used to describe the driving force of technological change over...
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If Santa Claus Knows What Your Customers Are Doing, Shouldn’t You?
Photo credit: http://www.flickr.com/photos/europedistrict/6481755579 This holiday season, Chief Marketing Officers are disappearing faster than the latest PlayStation. It seems that the exponential...
View ArticleFinding the Stars in Black Friday
This year, Black Friday may have felt more like Cyber Monday for a lot of people, as an estimated half of all holiday shoppers did their Black Friday shopping online as opposed to waiting in the long...
View ArticleIt’s Not What You Know, It’s What You Do With What You Know
If you’ve followed my last two blogs, you know that the first steps to becoming a data-driven marketing organization are data integration and data valuation—often-complex tasks that involve identifying...
View ArticleA Look Back: Separating the Statistics from the Static in the Holiday Season
The holiday rush aside, there’s something predictable, even reassuring, about the holidays. Black Friday is always on a Friday, Christmas always falls on the 25th and presents always appear in the same...
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More CMOs Should Think Like Fifth Graders
As hordes of middle schoolers return to their classrooms this Fall, that collective sigh of relief you hear may not be their parents, but the clothing retailers and office supply stores who stand to...
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A River (of Data) Runs Through It
If you want to rise to the top, you need to permit your data to flow freely into the customer experience. So say marketing leaders at some of the world’s most successful brands like Procter &...
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Four Survival Skills That Every Next-Gen Marketer Needs
The days when marketing executives could justify their jobs with “increased brand visibility” and “higher consumer confidence” now belong to a bygone era, like Mad Men and the three-martini lunch. The...
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What I’ve Been Reading: Hashtags, 2015 Marketing trends, Putting Customer...
We’re mid-way into the first month of 2015. Much of the reading I’ve been doing this week looks at the role and evolution of big data. I’m excited to see how far we can push the possibilities of big...
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The Art And Science Of Creating Meaningful Customer Interactions
It’s time to start building something new. A new way to understand customers, a new way to interact with them and a new way to better serve them. There is nothing more important in today’s marketing...
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A (Happy) Marriage of Convenience
The idea behind mobile marketing is to make things more convenient for customers by treating them as the individuals they are. Who better to illustrate that than 7-Eleven, the company that refined and...
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